About the Silver Medal Award

The AAF’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.

Award Criteria

Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Service to the American Advertising Federation

The honoree should have demonstrated a long-term commitment to the local American Advertising Federation chapter. Service to the corresponding AAF District and AAF National further solidifies the depth of service.

PAST SILVER MEDAL AWARD RECIPIENTS

2025 Skip Wood
2017 Chuck Ellis
2015 Al Aguilar
2014 Brian Eickhoff
2013 Pat Marince
2012 Bill Moll
2011 Steve Atkins
2010 Roger Christian
2009 Dr. Mary Ann Stutts
2008 Ken Thompson
2006 Arthur Rojas Emerson, Carlos Montemayor (+)
2005 Don White, Ken Ashe, Michael Bowie
2002 Ernest Bromley
2001 Chuck Anderson
2000 Chip Atkins (+)
1997 Heberto Gutierrez
1996 AJ Castro

1995 Sam Rinklin (+)
1994 Leo Taylor (+)
1992 John A Aguillard
1991 Gary T Young (+)
1990 Wanda Berry
1989 Bert Zausmer
1988 No Award
1987 Julius Germano
1986 Lionel Sosa
1985 Jim Schiavone (+)
1984 No Award
1983 Charles Kilpatrick
1982 Ginger Dutcher (+)
1981 Ben J Tamborello
1980 Emilio Nicolas
1979 William & Jerry Hayes
1978 Louis Pitluk

1977 Edward Cheviot (+)
1976 Elmer Crumrine
1975 Jack Pitluk, Jr (+)
1974 Henry Phillips, Jr
1973 AJ Lewis
1972 Jim Vynalek
1971 Jim Anderson
1970 Bob Johnson (+)
1969 LR Landers
1968 Tom Gish (+)
1967 Rex Pries (+)
1966 Roy Clark (+)
1965 Leslie M Culmer
1964 Bob Roth (+)
1963 Bernard Brooks (+)
1964 Jim Gaines (+)
1961 Jack Pitluk, Sr. (+)
(+) = Deceased

Silver Medal Award Nomination

  • Your Information

  • Who is the nominee?

  • In what company do they currently work OR last worked.

  • Eligibility Requirements

  • The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
  • The recipient must have shown a consistent, high degree of original thinking in their field.
  • The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
  • The recipient must have worked to increase the stature and raise the standards of the advertising profession.
  • Accepted file types: doc, pdf, txt, Max. file size: 50 MB.
    If you have prewritten a nomination in a Word File or PDF, please upload here.