Our Mission

The AAF-San Antonio was established in 1920, as the San Antonio Advertising Federation (ADFED). For 100 years, we have been dedicated to providing education, resources and support to the community; recognizing advertising excellence; developing future leaders; and promoting the value of advertising to local, regional and national audiences.

The AAF-San Antonio belongs to the 10th District of the American Advertising Federation, representing the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Arkansas, Louisiana, Oklahoma and Texas. The American Advertising Federation (AAF) is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, media, college chapters and national trade associations engaged in various advertising pursuits.

The American Advertising Federation is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry with a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.

2020-2021 Leadership

Kirsten Forkheim

KGB Texas Communications

Liz Jersig

First Vice-President

Sheridan Broderick

Second Vice-President

Nadia Navarro

Immediate Past-President

Shannon Wurster

Phyllis Browning Company

Mark Broderick

ArchPoint Group
Addy Committee

Joshua Harter

Harter Music
ADDY Committee

Deana Holmes

Spectrum Reach
Education / Membership

Joshua Jimenez

Membership Committee

Ruben Linder

Opcom Media Group
Communications Committee

Marina "Red" Madden

Education Committee

Jason Meza

Better Business Bureau
Programs Committee

Christopher Novosad

Tobin Center
Events Committee

Tim Patrick

Communications / Membership

Alejandro Perez-Segnini

Chamoy Creative
Communications Committee

Tommy Richards

1797 Creative
Membership Committee

Genaro Solis Rivero

Education Committee

Kristine Smith

DeBerry Group
Membership / Events

Lesley Watts

CE Group
Events Committee