The AAF-San Antonio was established in 1920, as the San Antonio Advertising Federation (ADFED). For 100 years, we have been dedicated to providing education, resources and support to the community; recognizing advertising excellence; developing future leaders; and promoting the value of advertising to local, regional and national audiences.

The AAF-San Antonio belongs to the 10th District of the American Advertising Federation, representing the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Arkansas, Louisiana, Oklahoma and Texas. The American Advertising Federation (AAF) is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, media, college chapters and national trade associations engaged in various advertising pursuits.

The American Advertising Federation is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry with a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.

Board Members

Kirsten Forkheim President

KGB Texas Communications

Liz Jersig First Vice President

Sheriden Broderick Second Vice President


Nadia Navarro Immediate Past-President

Outfront Media

Ruben Linder Communications Committee

Opcom Media Group

Alejandro Perez-Segnini Communications Committee

Chamoy Creative

Jason Meza Programs

Better Business Bureau

Josh Harter ADDY Committee

Keith Harter Music

Marina “Red” Madden Education committee

The University of Texas at San Antonio

Tim Patrick Communications/Membership

Forty Degrees North

Deana Holmes Education/Membership

Spectrum Reach

Genaro Rivero Education Committee