A strategic name change. What went into the rebrand of talkStrategy.

AAF San Antonio member agency, talkStrategy recently underwent a rebrand. Find out how strategy and integration played an important role in their rebrand from the DeBerry Group.

When we set out to rebrand The DeBerry Group, we explored many many name options. Some of them were literal, and some were conceptual. (Why no one liked my contribution of “Cableknit” is beyond me.) But the one thing they all had in common was that we wanted STRATEGY to be front and center in the new identity.

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What’s in a Name?