Take a Shot of Extension Marketing

AAF San Antonio member Tribu helped launch a great new product for their client Devils River Whiskey. Check out their multi-channel approach strategy and creative approach.

An early adopter of the coffee bourbon trend, Devils River Whiskey introduced their new line extension this summer. At the beginning of 2020 (ah – remember those pre-corona days?), the tribe began crafting a strategy to help ensure this new product was a hit. Our goal: bottles off the shelves. Here’s how we did it.

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Devils River Coffee Bourbon: Product Line Extension Marketing